Virtual Edén
Phase
Concept | Execution
Servicio
Art Direction | Concept Art | Illustration
Project Delivery
2021
Virtual Eden is a publishing house founded with the purpose of innovating the aesthetic experience through the creation of transmedia universes. Its proposal consists of developing narratives that expand across different artistic manifestations, integrated within a harmonious and complementary framework. Each narrative universe is not limited to a single format but unfolds in print and digital books, audiobooks, audio stories, video games, illustrations, virtual experiences, and music, generating an immersive experience that transcends the limits of the traditional medium.
Project Time
3 months
Case Study
... The Chalenge
Narrative universes integrated across multiple formats
We developed a visual system that operates with the same logic as the publishing house: flexible, modular, and capable of expanding without losing coherence. The logo and graphic elements were designed to function in different contexts, from a book cover to a video game interface, maintaining a consistent identity across all touchpoints. The color palette, typographies, and composition systems were selected to adapt to different formats and platforms without losing recognizability.
Our collaboration consisted of developing the publishing house's visual identity and positioning strategy. The assignment included defining its identity system, application in digital and physical media, and brand experience design for its launch. The challenge was to build an identity that reflected the project's expansive nature: a publishing house that does not merely publish books but builds universes that inhabit multiple formats and disciplines.
... The Results
The project also included the design of the publishing house's digital communication, creation of templates for its different product lines, and definition of the user experience on its digital platforms. The result was a coherent visual identity that supports the publishing house's transmedia proposal, demonstrating that format integration requires an equally integrated visual strategy.
