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Boing

Visual Development | TV Spot | 2010
Production | Movie.com

LOGLINE | The Kamikaze family will live an incredible adventure filled with fruit and emotion to recover the flavor.

BRIEF | On the occasion of the launch of new packaging designs; the brand needed to publicize the arrival of these members. For this, they resorted to the production of a spot that would tell a story through new characters. A script was written that could tell the adventures about a family that lives in an amusement park. For visual development, a concept was created made up of fruits and tools linked to fun foods: ice cream spoons, cones and others.