Hasbro
Phase
Concept | Execution
Servicio
Art Direction | Concept Art | Illustrations | Visualizations
Project Delivery
2025
Hasbro, through their marketing agency, commissioned us to develop a comprehensive design proposal for a new line of remote-controlled vehicles. The core concept was dinosaur hunters, a premise that had to translate into products appealing to children, with a distinct visual universe that would support the entire line. The project spanned from initial visual conception to point-of-sale materials.
Project Time
6 months
Case Study
... The Chalenge
Complete line of remote-controlled vehicles
The project's scope extended to point-of-sale illustrations, including packaging design. The illustrations had to translate the concept's excitement and action into the retail environment, capturing children's attention in toy store aisles. Each package functioned as an autonomous communication piece, showing the vehicle in action within the dinosaur hunter universe, with clear and hierarchically organized product information.
Our work began with concept art development for the vehicles. Each model had to have a distinct personality within the hunter universe: off-road vehicles for exploration, fast units for pursuit, and heavy transports for capture. Each design responded to a specific function within the game's narrative, with shapes and color palettes that clearly communicated its purpose without the need for additional instructions.
... The Results
The result was a visually coherent product line with a solid narrative universe supporting each vehicle. The design proposal was delivered to Hasbro for evaluation, demonstrating our ability to develop complete product lines from initial concept to commercialization materials.
