Movie Com
Phase
Strategy | Concept |
Servicio
Art Direction | Concept Art | Storyboards
Project Delivery
2011
Boing®, a Cooperativa Pascual brand, commissioned us to develop a television commercial starring the Kamikaze Fruits. The narrative premise placed the characters in a new adventure: they must use their tactical skills to prevent an injustice. The commercial had to maintain the energetic and playful tone that characterizes the brand while presenting the characters in action situations that reinforced their personality and role within the brand's universe.
Project Time
4 months
Case Study
... The Chalenge
Production design for a television campaign
Set design required defining spaces that were functional for filming and visually coherent with the Kamikaze Fruits universe. Vehicles and accessories, in turn, had to be viable both for physical construction and digital modeling, maintaining the brand's aesthetic and the functionality required by the script. Each element was designed with technical specifications that allowed its transition between the real and digital worlds without loss of coherence.
Our work consisted of developing the complete visual proposal for the commercial. This included the design of sets, vehicles, and fruit accessories that would be used both for filming live-action scenes and for 3D modeling and animations of vehicles and other elements. Each element was designed with the level of detail necessary for its production in both formats, ensuring visual coherence between real and digital elements.
... The Results
The result was a commercial that smoothly integrated live action and 3D animation, presenting the Kamikaze Fruits in an adventure that reinforced the brand's identity. The visual proposal was delivered to Boing® for production, demonstrating our ability to develop projects that combine different production techniques while maintaining visual and narrative coherence.
