Bladez Toys
Phase
Strategy | Concept
Servicio
Art Direction | Concept Art
Project Delivery
2008
Bladez Toys, licensee of multiple toy lines, commissioned us to develop the production design for the television commercial that would promote the remote-controlled Terminator Salvation toys. The campaign was aimed at a child and youth audience, with the goal of translating the aesthetic and narrative tension of the film into toy format while maintaining the franchise's visual identity.
Project Time
2 months
Case Study
... The Chalenge
Production design for a television campaign
Beyond the sets, we designed the costumes for the two children operating the toys in the commercial. Each child represented a faction, and their attire had to reflect that allegiance without losing appeal for the child audience. The designs referenced the film's character costumes, adapting them to silhouettes and materials that would work on screen and clearly communicate each side's identity.
The assignment consisted of designing the dioramas where the toys would come to life. The commercial had to depict two opposing factions: the Terminators and the resistance led by John Connor. Each faction would operate remote-controlled vehicles in an environment evoking the film's post-apocalyptic universe. The dioramas had to be functional for filming, allowing vehicle movement and interaction between both sides, while remaining visually consistent with the industrial and devastated aesthetic of the saga.
... The Results
The project required coordination with the production team to ensure the dioramas and costumes were technically viable within the budget and filming schedule. The result was a campaign that successfully translated the cinematic aesthetic into advertising language, connecting with the child audience while preserving the franchise's identity.
